How lawyers can stay up-to-date with Google’s changes
Google is constantly making changes to its algorithms and products, and it can be difficult for lawyers to keep up. However, it is important for lawyers to stay informed about Google’s changes so that they can maintain a strong online presence and reach their target audience.
Here are some of the best ways for lawyers to stay up-to-date with Google’s changes:
- Follow Google’s official blog (https://blog.google.com ) and social media accounts. Google publishes regular blog posts and announcements about its changes on its official blog and social media accounts. Lawyers can follow these accounts to stay informed about the latest news and updates.
- Subscribe to Google’s legal alerts. Google offers legal alerts that can be customized to notify lawyers about changes that are relevant to their practice area. Lawyers can subscribe to these alerts by visiting the Google Legal Alerts website. (https://www.google.com/alerts )
- Read legal technology blogs and publications. There are a number of legal technology blogs and publications that track Google’s changes and provide insights on how lawyers can adapt. Lawyers can subscribe to these blogs and publications to stay informed about the latest trends and developments.
Here are some of the legal technology blogs and publications that lawyers can read to stay informed about Google’s changes:
- Above the Law: https://abovethelaw.com/
- Artificial Lawyer: https://www.artificiallawyer.com/
- Attorney at Work: https://www.attorneyatwork.com/
- Future Lawyer: https://futurelawyer.typepad.com/futurelawyer/
- Law Technology Today: https://www.lawtechnologytoday.org/
- Legal IT Insider: https://legaltechnology.com/
- LexBlog: https://www.lexblog.com/
- My Shingle: https://www.buzzmeworld.com/services/residential/gaf/shingle-choices/
- Ride the Lightning: https://ridethelightning.de/online.php
- 3 Geeks and a Law Blog: https://www.geeklawblog.com/
These blogs and publications provide a variety of insights and perspectives on Google’s changes, and they can be a valuable resource for lawyers who want to stay ahead of the curve.
In addition to these tips, there are a few specific things that lawyers can do to stay up-to-date with Google’s changes to search and local search:
- Monitor your website’s search performance. Lawyers can use Google Search Console to monitor their website’s organic search performance. This can help you identify any changes in your website’s traffic or ranking.
- Track their Google Business Profile listing. Lawyers can use Google Business Profile to manage their online presence on Google Search and Maps. They can use this tool to track their listing’s performance and make sure that it is up-to-date.
- Read Google’s search quality guidelines. Google’s search quality guidelines provide information on how Google ranks websites. Lawyers can read these guidelines to learn about the best practices for SEO.
- Experiment with new SEO strategies. Google is constantly making changes to its algorithm, so it is important for lawyers to experiment with new SEO strategies, especially focusing on their Google Business Profile. Also, because Google is rewarding sites that provide information without taking a user off Google.com
By following these tips, lawyers can stay up-to-date with Google’s changes and maintain a strong online presence.
Marilyn Jenkins
Marilyn Jenkins is the CEO and Founder of MJ Media Group, LLC | Law Marketing Zone®
Marilyn Jenkins, a digital marketing expert with 16+ years of experience, helps businesses grow through paid advertising, social media management, and SEO, especially Google Business Profile optimization. Her clients have achieved significant growth, some exceeding $2 million in sales and experiencing 14x ROI.